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SEO Tips: A Guide for Local Businesses

SEO services in London

In the digital age, Search Engine Optimisation (SEO) is crucial for businesses of all sizes. It’s especially important for local businesses looking to increase their online visibility and drive more traffic to their websites. This blog post will focus on off-page SEO strategies (SEO Tips), specifically using Google Business Profile and increasing citations.

Understanding Off-Page SEO

Off-page SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages (SERPs). It involves improving search engine and user perception of a site’s popularity, relevance, trustworthiness, and authority.

Google Business Profile: Your Local SEO Friend

One of the most effective off-page SEO strategies for local businesses is optimising your Google Business Profile. This free tool allows businesses to manage their online presence across Google, including Search and Maps. Here’s how to optimize your profile:

Claim Your Business

First, you need to claim your business on Google. This process verifies that you are the rightful owner and have the authority to manage the business information listed.

Complete Your Profile

Ensure that every section of your Google Business Profile is complete and accurate. This includes your business name, address, phone number, website, hours of operation, and categories. The more information you provide, the easier it is for customers to find and contact you.

Add Photos

Adding photos to your Google Business Profile can make it more appealing to users. You can add pictures of your products, services, team members, and physical location.

Collect Reviews

Encourage your customers to leave reviews on your Google Business Profile. Positive reviews can improve your business’s visibility and increase the likelihood that a potential customer will visit your location.

Increasing Citations to Boost Local SEO

A citation is a mention of your business name, address, and phone number on other webpages. Citations are a key component of the ranking algorithms in Google and Bing. Businesses with a greater number of citations will likely rank higher compared to businesses with fewer citations.

Online Directories

Submit your business information to online directories like Yelp, Yellow Pages, and TripAdvisor. These sites are often regarded as citation sources.

Local Business Associations

Join local business associations and chambers of commerce. They usually list their members on their site, providing you with a citation.

Suppliers and Partners

Ask your business partners or suppliers to mention you on their website. It can be a testimonial or a simple mention in their directory.


Off-page SEO, particularly through Google Business Profile and increasing citations, can significantly improve your local SEO efforts. Start implementing these strategies today to increase your online visibility and attract more customers. We recommend using SEO tools like Semrush for your local SEO Tips.

Remember, SEO is a long-term strategy. It may take some time to see the results, but the effort is well worth it in the end. If you don’t feel ready to do this local SEO work for yourself and would like some help, contact us at VisionWeb Marketing.








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